Tackling changes in IP: How to craft practical solutions

Chicago- April 19th, 2018 from 8:30 am - 1:30 pm

Join IP thought leaders at this complimentary forum to discuss protecting and leveraging IP, including patents and trademarks, as business grapples with continuous change. 

Today’s market dynamics are both exciting and uncertain. From ambiguity surrounding IPRs and the impact of Alice vs. CLS to the changing landscape of consumption and competition brought on by e-commerce and mobile, businesses today are seeking out far-ranging solutions to manage their most valuable assets.

This forum will address IP issues that influence the strategies implemented by in-house counsel. We will discuss what works, what doesn’t work, and the trends impacting critical business and legal decisions.

Walk away with sharpened insight on how best to address the challenges you face while expanding your network of IP professionals. 

Register today to save your spot.
 

Continuing Education: This course is eligible for CLE credits. Click here for continuing education details.

Sponsor:  Nixon Peabody

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Register now!

Due to space limitations, you may be placed on a waitlist after registration.
Time Session
08:30 a.m.- 09:00 a.m. Registration and networking breakfast
09:00 a.m.- 09:45 a.m. Craft and Draft: Establishing an Enforceable Patent Portfolio Strategy [Panel]
10:00 a.m. - 10:45 a.m. Building a Brand Blueprint: Playing Offense and Defense [Panel]
10:45 a.m. - 11:00 a.m. Networking break
11:00 a.m. - 11:45 a.m. Issues of Asserting Infringement in the United States in A World of Global Supply
11:45 a.m. - 12:30 p.m. Lunch
12:30 p.m. - 12:45 p.m. Frosecution™, Filings, and more - Oh my!
12:45 p.m. - 01:30 p.m. Practicing Law in the Digital Age: The Ethics of Using Unsecure Technology
01:30 p.m. Closing and networking

70 West Madison St.
Suite 3500
Chicago, IL 60602

Greg Mayer Assistant GC & Chief IP Counsel, Hollister
Cary Levitt Chief Operating Officer, Dennemeyer
Maurice Finnegan Group Technology Counsel, Illinois Tool Works
Kathleen Wilt Senior Counsel, Thermos L.L.C.
Staci Riordan Partner, Nixon Peabody
Justin Swindells Partner, Nixon Peabody
Matt Werber Counsel, Nixon Peabody
Nicole Janovick, PhD Invention Manager, INVO Northwestern University
Janet Garetto Partner, Nixon Peabody
Sylvia Chen Patent Counsel, Google
Alexander Rozenblat General Counsel, Eligo Energy
Jeff Costellia Partner, Nixon Peabody
Wayne Tang Counsel, Nixon Peabody

09:00 a.m. - 09:45 a.m.

Craft and Draft: Establishing an Enforceable Patent Portfolio Strategy

With rising costs of research and development, pressure on companies to contain costs and more avenues to attack patents, the job of a patent practitioner is ever more complex and challenging. We will explore strategies for securing high-quality patents from the earliest stages. This panel will discuss tips on things to do during prosecution which will place patent owners in a stronger position to use their patents down the road in litigation or licensing efforts.


10:00 a.m. - 10:45 a.m.

Building a Brand Blueprint: Playing Offense and Defense

Since company valuation is increasingly dependent on brand value and goodwill, it is crucial for companies to develop and market a family of products that consumers love and relate to, for more than simply the product itself. Doing so requires the involvement of multiple business units and stakeholders, from creation to launch and beyond. This panel will discuss key considerations and best practices so that you can maximize the revenue and longevity of your brand.

 


11:00 a.m. - 11:45 a.m.

Issues of Asserting Infringement in the United States in A World of Global Supply: Examining America’s Market First (Among Others) for Patent Protection

 With the increasing trend of global supply chains, patent holders must be wary of ensuring patent protection against competitors that can shift potentially infringing products outside of the US. We will explore the challenges to patent protection posed by global supply chains in relation to US law on direct, contributory and inducement of infringement. We will offer suggestions as to maximize domestic protection of technology in an increasingly global world. We will also discuss ways that US patents may be avoided by divided infringement and other strategies. 


12:30 p.m. - 12:45 p.m.

Frosecution™, Filings, and more - Oh my!

How are you filing? This is a short presentation that touches on the pros and cons of using a flat fee model for foreign patent filing. We will also provide information on Dennemeyer’s new high volume trademark filing program. 


12:45 p.m. - 01:30 p.m.

Practicing Law in the Digital Age: The Ethics of Using Unsecure Technology

In the digital age, lawyers are increasingly using technology like SMS messages, emails, iMessages, Facebook, and other electronic means to communicate with their clients. With evolving technological advancements in communication technologies, it’s important for a lawyer to keep up with professional ethics rules governing the use of these technologies. Find out recent rulings and relevant ABA and State bar rules governing the use of advancements in the communication technologies.