Join IP thought leaders at this complimentary forum to discuss protecting and leveraging intellectual property - primarily, patents and trademarks - as businesses grapple with continuous change.
Today’s market dynamics are both exciting and uncertain. From ambiguity surrounding IPRs and the impact of Alice vs. CLS to the changing landscape of consumption and competition brought on by e-commerce and mobile, businesses today are seeking out far-ranging solutions to manage their most valuable assets.
This forum will address IP issues that influence the strategies implemented by in-house counsel and law firm practitioners. We will discuss what works, what doesn’t work, and the trends impacting critical business and legal decisions.
Walk away with sharpened insight on how best to address the challenges you face while expanding your network of IP professionals.
The Houston Club 910 Louisiana St Suite 4900 Houston, TX 77002
How are you addressing end-to-end portfolio strategy - from establishing, enforcing to maintaining? This panel discussion will address a range of hot-button topics such as:
Playing Brand Offense and Defense [Trademark Discussion]
Are you playing brand offense, defense, or both? And, how are you juggling the myriad of changes - both legal and in e-commerce and brand interaction? This panel discussion will address a range of hot-button topics such as:
The panelists will also take questions from the audience.
Transforming IP: Achieving Operational Excellence in the Modern Era
87% of IP operations leaders have engaged in significant transformation projects over the last two years alone. The focus areas range from the usual suspects (improve spend management) to the progressive (automation and electronic processing) to the truly innovative – such as rebalancing the mix of resources and legal decision support intelligence systems. This is truly an exciting time as IP operations managers and administrators seek new tools and strategies for performance management and achieving operational excellence.
This session will highlight a wide range Hyperion Research’s benchmarks, metrics and analysis of current trends and developments driving innovation and transformation in IP management and operations – today and into the future. A highly interactive session – with lots of pictures to react to! – we’ll discuss both market dynamics as well as how to use them as instructive to your own IP business challenges.
How are you filing? This is a short presentation that touches on the pros and cons of using a flat fee model for foreign patent filing. We will also provide information on Dennemeyer’s new high volume trademark filing program.
The panel will examine ethical issues that intellectual property lawyers are frequently confronted with. Each situation will be examined from both the in-house and outside legal counsel perspective.