Tackling changes in IP: A practical blueprint

Houston - April 25th, 2018, from 8:30 am - 2:00 pm

Join IP thought leaders at this complimentary forum to discuss protecting and leveraging intellectual property - primarily, patents and trademarks - as businesses grapple with continuous change.

Today’s market dynamics are both exciting and uncertain. From ambiguity surrounding IPRs and the impact of Alice vs. CLS to the changing landscape of consumption and competition brought on by e-commerce and mobile, businesses today are seeking out far-ranging solutions to manage their most valuable assets.

This forum will address IP issues that influence the strategies implemented by in-house counsel and law firm practitioners. We will discuss what works, what doesn’t work, and the trends impacting critical business and legal decisions.

Walk away with sharpened insight on how best to address the challenges you face while expanding your network of IP professionals.

TX CLE credit pending
 
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Due to space limitations you may be placed on a wait list after registration.
Session details below
Time Session
08:30 a.m.- 09:00 a.m. Registration and networking breakfast
09:00 a.m.- 10:00 a.m. Craft and Draft an Enforceable Patent Portfolio Strategy [Patent Panel Discussion]
10:00 a.m. - 10:30 a.m. Playing Brand Offense and Defense [Trademark Discussion]
10:30 a.m. - 11:30 a.m. Transforming IP: Achieving Operational Excellence in the Modern Era
11:30 a.m. - 12:30 p.m. Networking and Lunch
12:30 p.m. - 12:45 p.m. Frosecution™, Filings, and more - Oh my!
12:45 p.m. - 01:45 p.m. Ethical Issues in Intellectual Property Practice and How to Address Them
01:45 p.m. - Closing and networking

The Houston Club
910 Louisiana St Suite 4900
Houston, TX 77002

James Beebe Senior Counsel, Baker Hughes, a GE company
Walter Grollitsch General Counsel and Head of Intellectual Property, Intervale Capital
Candice Landry, Ph.D., Patent Agent Principal, Innovation Strategy, 10e5 Solutions
Eyal Iffergan Managing Principal, Hyperion Global Partners
Palak Shah Associate, Shook, Hardy & Bacon L.L.P.
Sharon Israel Partner, Shook, Hardy & Bacon L.L.P.
Paul C. Van Slyke Senior Counsel, Senior Counsel Hoover Slovacek LLP
Matt Scheele Legal Counsel - Intellectual Property, FLUOR
Holly Chastain Nini Senior Corporate Counsel, CITGO Petroleum
Nan Carr, Ph.D. Associate, Patterson + Sheridan LLP

09:00 a.m. - 10:00 a.m.

Craft and Draft an Enforceable Patent Portfolio Strategy [Patent Panel Discussion]

How are you addressing end-to-end portfolio strategy - from establishing, enforcing to maintaining? This panel discussion will address a range of hot-button topics such as:

  • What about trade secrets? How are you incorporating this into your overall patent strategy?
  • IPRs and the PTAB - How has this impacted enforcement? How are you addressing challenges in the process?
  • Global enforcement - What are you keeping your eye on and preparing for? [Unitary Patent Court, Brexit, China, etc.]
  • Dealing with a shrinking budget and ballooning portfolio.
  • Best practices - if you had one tip for the audience for an effective patent portfolio strategy, what would it be?
The panelists will also take questions from the audience. 

10:00 a.m. - 10:30 a.m.

Playing Brand Offense and Defense [Trademark Discussion]

Are you playing brand offense, defense, or both? And, how are you juggling the myriad of changes - both legal and in e-commerce and brand interaction? This panel discussion will address a range of hot-button topics such as:

  • What are best practices when dealing with gray market goods and unauthorized sellers?
  • How do you deal with trademark "clutter"? 
  • Handling domains and squatters in new and old markets.
  • Litigation and defending your marks - recent litigation and going on the offense in filings. 
  • Best practices - if you had one tip for the audience for an effective trademark portfolio strategy, what would it be?

The panelists will also take questions from the audience. 


10:30 a.m. - 11:30 a.m.

Transforming IP: Achieving Operational Excellence in the Modern Era

87% of IP operations leaders have engaged in significant transformation projects over the last two years alone. The focus areas range from the usual suspects (improve spend management) to the progressive (automation and electronic processing) to the truly innovative – such as rebalancing the mix of resources and legal decision support intelligence systems.  This is truly an exciting time as IP operations managers and administrators seek new tools and strategies for performance management and achieving operational excellence. 

This session will highlight a wide range Hyperion Research’s benchmarks, metrics and analysis of current trends and developments driving innovation and transformation in IP management and operations – today and into the future.  A highly interactive session – with lots of pictures to react to! – we’ll discuss both market dynamics as well as how to use them as instructive to your own IP business challenges.


12:30 p.m. - 12:45 p.m.

Frosecution™, Filings, and More - Oh My!

How are you filing? This is a short presentation that touches on the pros and cons of using a flat fee model for foreign patent filing. We will also provide information on Dennemeyer’s new high volume trademark filing program.


12:45 p.m. - 01:45 p.m.

Ethical Issues in Intellectual Property Practice and How to Address Them  [Ethics CLE]

The panel will examine ethical issues that intellectual property lawyers are frequently confronted with. Each situation will be examined from both the in-house and outside legal counsel perspective.