Join IP thought leaders at this complimentary forum to discuss protecting and leveraging IP, including patents and trademarks, as business grapples with continuous change.
Today’s market dynamics are both exciting and uncertain. From ambiguity surrounding IPRs and the impact of Alice vs. CLS to the changing landscape of consumption and competition brought on by e-commerce and mobile, businesses today are seeking out far-ranging solutions to manage their most valuable assets.
This forum will address IP issues that influence the strategies implemented by in-house counsel. We will discuss what works, what doesn’t work, and the trends impacting critical business and legal decisions.
Walk away with sharpened insight on how best to address the challenges you face while expanding your network of IP professionals.
With rising costs of research and development, pressure on companies to contain costs and more avenues to attack patents, the job of a patent practitioner is ever more complex and challenging. We will explore strategies for securing high-quality patents from the earliest stages. This panel will discuss tips on things to do during prosecution which will place patent owners in a stronger position to use their patents down the road in litigation or licensing efforts.
Playing Brand Offense and Defense [Trademark Panel Discussion]
Since company valuation is increasingly dependent on brand value and goodwill, it is crucial for companies to develop and market a family of products that consumers love and relate to, for more than simply the product itself. Doing so requires the involvement of multiple business units and stakeholders, from creation to launch and beyond. This panel will discuss key considerations and best practices so that you can maximize the revenue and longevity of your brand.
The panelists will also take questions from the audience.
Enforcement in Emerging Markets
Knock-off companies are springing up in emerging markets, such as Malaysia and Turkey, affecting US companies in all industries. Are IP enforcement systems up to par in these markets? What remedies are available? This panel will discuss the status of IP systems in emerging countries and what they have done to thwart and/or litigate against copycats.
Ethics Considerations for the Modern Day Patent Practitioner
The America Invents Act, the advent of IPRs, and decisions such as Alice have greatly changed patent prosecution and enforcement over the past several years. Have these changes to our daily practice led to new issues before the OED? Are there other hot-button issues that are surfacing before the OED? What ethical challenges do today’s IP practitioners need to be cognizant of as they zealously advocate on behalf of their clients in front of the USPTO?