Tackling changes in IP: A practical blueprint

Minneapolis - June 5, 2018, from 8:30 am - 2:00 pm

Join IP thought leaders at this complimentary forum to discuss protecting and leveraging IP, including patents and trademarks, as business grapples with continuous change. 

Today’s market dynamics are both exciting and uncertain. From ambiguity surrounding IPRs and the impact of Alice vs. CLS to the changing landscape of consumption and competition brought on by e-commerce and mobile, businesses today are seeking out far-ranging solutions to manage their most valuable assets.

This forum will address IP issues that influence the strategies implemented by in-house counsel. We will discuss what works, what doesn’t work, and the trends impacting critical business and legal decisions.

Walk away with sharpened insight on how best to address the challenges you face while expanding your network of IP professionals.

MN CLE credit pending
 
Save your spot today.   
 
Sponsored by: Patterson Thuente
 
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Register now!

Due to space limitations, you may be placed on a waitlist after registration.
Session details below
Time Session
08:30 a.m.- 09:00 a.m. Registration and networking breakfast
09:00 a.m.- 10:00 a.m. Craft and Draft an Enforceable Patent Portfolio Strategy [Patent Panel Discussion]
10:00 a.m. - 11:00 a.m. Playing Brand Offense and Defense [Trademark Panel Discussion
11:00 a.m. - 11:15 a.m. Networking break
11:15 a.m. - 12:00 p.m. Transforming IP: Achieving Operational Excellence in the Modern Era
12:00 a.m. - 12:45 p.m. Lunch
12:45 p.m. - 1:00 p.m. Frosecution™, Filings, and more - Oh my!
1:00 p.m. - 2:00 p.m. TBA [Ethics CLE]
2:00 p.m. Closing and networking

Minneapolis CLub
729 2nd Avenue South
Minneapolis, MN 55402

MinneapolisCLub

More speakers to be announced.
Ryan Strom Target Corp., Director Counsel - IP
Kirsten Stone H.B. Fuller Company, Assistant GC & Chief IP Counsel
Daidre L. Burgess Partner, Patterson Thuente
Sharon Armstrong 3M, Global Trademark Counsel
Sarah Lockner Ecolab , Lead Trademark Counsel
Leon Steinberg Managing Director, North America

09:00 a.m. - 10:00 a.m.

Craft and Draft an Enforceable Patent Portfolio Strategy [Patent Panel Discussion]

With rising costs of research and development, pressure on companies to contain costs and more avenues to attack patents, the job of a patent practitioner is ever more complex and challenging. We will explore strategies for securing high-quality patents from the earliest stages. This panel will discuss tips on things to do during prosecution which will place patent owners in a stronger position to use their patents down the road in litigation or licensing efforts.

The panelists will also take questions from the audience. 

10:00 a.m. - 11:00 a.m.

Playing Brand Offense and Defense [Trademark Panel Discussion]

Since company valuation is increasingly dependent on brand value and goodwill, it is crucial for companies to develop and market a family of products that consumers love and relate to, for more than simply the product itself. Doing so requires the involvement of multiple business units and stakeholders, from creation to launch and beyond. This panel will discuss key considerations and best practices so that you can maximize the revenue and longevity of your brand. 

The panelists will also take questions from the audience. 


11:15 a.m. - 12:00 p.m.

Transforming IP: Achieving Operational Excellence in the Modern Era

87% of IP operations leaders have engaged in significant transformation projects over the last two years alone. The focus areas range from the usual suspects (improve spend management) to the progressive (automation and electronic processing) to the truly innovative – such as rebalancing the mix of resources and legal decision support intelligence systems.  This is truly an exciting time as IP operations managers and administrators seek new tools and strategies for performance management and achieving operational excellence. 

This session will highlight a wide range Hyperion Research’s benchmarks, metrics and analysis of current trends and developments driving innovation and transformation in IP management and operations – today and into the future.  A highly interactive session – with lots of pictures to react to! – we’ll discuss both market dynamics as well as how to use them as instructive to your own IP business challenges.


01:00 p.m. - 02:00 p.m.

TBA [Ethics CLE]

 Details coming soon.