Tackling changes in IP: How to craft practical solutions

San Francisco- May 9th, 2018 from 8:30 am - 2:00 pm

Join IP thought leaders at this complimentary forum to discuss protecting and leveraging IP, including patents and trademarks, as business grapples with continuous change. 

Today’s market dynamics are both exciting and uncertain. From ambiguity surrounding IPRs and the impact of Alice vs. CLS to the changing landscape of consumption and competition brought on by e-commerce and mobile, businesses today are seeking out far-ranging solutions to manage their most valuable assets.

This forum will address IP issues that influence the strategies implemented by in-house counsel. We will discuss what works, what doesn’t work, and the trends impacting critical business and legal decisions.

Walk away with sharpened insight on how best to address the challenges you face while expanding your network of IP professionals.

Register today to save your spot.
 
Continuing Education: This course is eligible for CLE credits. Click here for continuing education details.

Sponsor:  Nixon Peabody

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Register today!

Due to space limitations, you may be placed on a waitlist after registration.
Time Agenda
08:30 a.m.- 09:00 a.m. Registration and networking breakfast
09:00 a.m.- 09:45 a.m. Craft and Draft: Establishing an Enforceable Patent Portfolio Strategy [Panel]
09:45 a.m. - 10:30 a.m. Building a Brand Blueprint: Playing Offense and Defense [Panel]
10:30 a.m. - 11:00 a.m. Networking break
11:00 a.m. - 12:00 p.m. Practicing Law in the Digital Age: The Ethics of Using Unsecured Technology [CLE]
12:00 p.m. - 12:45 p.m. Lunch
12:45 p.m. - 01:00 p.m. Frosecution™, Filings, and more - Oh my!
01:00 p.m. - 01:45 p.m. Case Studies on Monetizing Patents and Trademarks [Panel]
01:45 p.m. - 02:00 p.m. Closing and networking

One Embarcadero Center
Suite 1800
San Francisco, CA 94111-3600

 

Carlo Segantini Partner, Invention Capital Partners
Kanda Ishihara Senior Corporate Counsel, Patents, Veritas Technologies
Melissa Souza Associate General Counsel, Products and IP, Plantronics
Leon Steinberg Managing Director, North America
Kristin McNulty Senior Trademark Attorney, Intel
Jeff Costellia Partner, Nixon Peabody
Justin Swindells Partner, Nixon Peabody
Elizabeth Morris Assistant GC and Director of IP Law, KLA-Tencor
Marcus Woo Vice President & General Counsel, HTC Corporation
Diane Gabl Kratz Senior Corporate Counsel, IP, Seagate Technology
Janet Garetto Partner, Nixon Peabody
Staci Riordan Partner, Nixon Peabody
On Lu Partner, Nixon Peabody
Maria Swiatek Partner, Nixon Peabody
Sean Kim Associate, Nixon Peabody

09:00 a.m. - 09:45 a.m.

Craft and Draft: Establishing an Enforceable Patent Portfolio Strategy

With rising costs of research and development, pressure on companies to contain costs and more avenues to attack patents, the job of a patent practitioner is ever more complex and challenging. We will explore strategies for securing high-quality patents from the earliest stages. This panel will discuss tips on things to do during prosecution which will place patent owners in a stronger position to use their patents down the road in litigation or licensing efforts.


09:45 a.m. - 10:30 a.m.

Building a Brand Blueprint: Playing Offense and Defense

Since company valuation is increasingly dependent on brand value and goodwill, it is crucial for companies to develop and market a family of products that consumers love and relate to, for more than simply the product itself. Doing so requires the involvement of multiple business units and stakeholders, from creation to launch and beyond. This panel will discuss key considerations and best practices so that you can maximize the revenue and longevity of your brand. 

 


11:00 a.m. - 12:00 a.m.

Practicing Law in the Digital Age: The Ethics of Using Unsecured Technology

In the digital age, lawyers are increasingly using technology like SMS messages, emails, iMessages, Facebook, and other electronic means to communicate with their clients. With evolving technological advancements in communication technologies, it’s important for a lawyer to keep up with professional ethics rules governing the use of these technologies. Find out recent rulings and relevant ABA and State bar rules governing the use of advancements in the communication technologies. 


12:40 p.m. - 01:00 p.m.

Frosecution™, Filings, and more - Oh my!

How are you filing? This is a short presentation that touches on the pros and cons of using a flat fee model for foreign patent filing. We will also provide information on Dennemeyer’s new high volume trademark filing program. 


01:00 p.m. - 01:45 p.m.

Case Studies on Monetizing Patents and Trademarks

: Intellectual property managers and lawyers are increasingly being asked to show return for the often significant dollar expenditures required to procure patent and trademark portfolios. Doing so requires some form of IP monetization program, however successful monetization is not easy, particularly given the increasingly complex and uncertain IP environment. This panel will discuss actual patent and trademark monetization case studies, and will explore various strategies, considerations and techniques for maximizing your IP monetization efforts.