Tackling changes in IP: A practical blueprint

Seattle - March 7, 2018, from 8:00 am - 2:30 pm

Join IP thought leaders at this complimentary forum to discuss protecting and exploiting intellectual property - patents and trademarks - as businesses grapple with continuous change.

Whether ambiguity sprung from IPRs to Alice vs CLS and market transformations in e-commerce and mobile - potential solutions are far ranging.   

This forum will address IP issues that are influencing the strategies implemented by in-house counsel and law firm practitioners. Discuss what works, what doesn’t work, and the trends that impact essential business and legal decisions.

Walk away with sharpened insight on how best to address your challenges while expanding your network of IP professionals.

WA CLE credit pending
 
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Due to space limitations, you may be placed on a waitlist after registration.
Session details below
Time Agenda
08:00 a.m.- 09:00 a.m. Registration and networking breakfast
09:00 a.m.- 10:00 a.m. Craft and Draft an Enforceable Patent Portfolio Strategy [Patent Panel Discussion]
10:00 a.m. - 10:15 a.m. Frosecution™, Filings, and more - Oh my!
10:15 a.m. - 10:45 a.m. Networking break
10:45 a.m. - 11:45 a.m. Playing Brand Offense and Defense [Trademark Panel Discussion]
11:45 a.m. - 12:30 p.m. Transforming IP: Achieving Operational Excellence in the Modern Era
12:30 p.m. - 1:15 p.m. Lunch starts
1:15 p.m. - 2:15 p.m. Another Fine Mess: Ethical Mishaps in Modern IP Practice [Ethics CLE]
2:15 p.m. Closing and networking

Columbia Tower Club
701 5th Avenue, 75th Floor
Seattle, WA 98104

There is validated parking at Columbia Tower for all attendees. 

More to be announced.
Paul Maltseff Group Chief Intellectual Property Counsel, Datalogic
Michael Graham Global Director -- Intellectual Property, Expedia Inc.
Matt Talpis Chief Intellectual Property Counsel, Vulcan Inc.
Eyal Iffergan Managing Principal, Hyperion Global Partners
Russ Jacobs Director, Corporate Counsel- Intellectual Property, Starbucks Coffee Company
Jonathan Olson Special Counsel, Aeon Law
Elena Krafcik Associate General Counsel, Marketing & IP, Alaska Air
Jana E. Harris, Ph.D. Patent Counsel, Seattle Genetics

09:00 a.m. - 10:00 a.m.

Craft and Draft an Enforceable Patent Portfolio Strategy [Patent Panel Discussion]

How are you addressing end-to-end portfolio strategy - from establishing, enforcing to maintaining? This panel discussion will address a range of hot-button topics such as:

  • What about trade secrets? How are you incorporating this into your overall patent strategy?
  • IPRs and the PTBA - How has this impacted enforcement? How are you addressing challenges in the process?
  • Global enforcement - What are you keeping your eye on and preparing for? [Unitary Patent Court, Brexit, China, etc.]
  • Dealing with a shrinking budget and ballooning portfolio.
  • Best practices - if you had one tip for the audience for an effective patent portfolio strategy, what would it be?
The panelists will also take questions from the audience. 

10:00 a.m. - 10:15 a.m.

Frosecution™, Filings, and more - Oh my!

How are you filing? This is a short presentation that touches on the pros and cons of using a flat fee model for foreign patent filing. We will also provide information on Dennemeyer’s new high volume trademark filing program. 


10:45 a.m. - 11:45 a.m.

Playing Brand Offense and Defense [Trademark Panel Discussion]

Are you playing brand offense, defense, or both? And, how are you juggling the myriad of changes - both legal and in e-commerce and brand interaction? This panel discussion will address a range of hot-button topics such as:

  • What are best practices when dealing with gray market goods and unauthorized sellers?
  • How do you deal with trademark "clutter"? 
  • Handling domains and squatters in new and old markets.
  • Litigation and defending your marks - recent litigation and going on the offense in filings. 
  • Best practices - if you had one tip for the audience for an effective trademark portfolio strategy, what would it be?
The panelists will also take questions from the audience. 

11:45 a.m. - 12:30 p.m.

Transforming IP: Achieving Operational Excellence in the Modern Era

87% of IP operations leaders have engaged in significant transformation projects over the last two years alone. The focus areas range from the usual suspects (improve spend management) to the progressive (automation and electronic processing) to the truly innovative – such as rebalancing the mix of resources and legal decision support intelligence systems.  This is truly an exciting time as IP operations managers and administrators seek new tools and strategies for performance management and achieving operational excellence. 

This session will highlight a wide range Hyperion Research’s benchmarks, metrics and analysis of current trends and developments driving innovation and transformation in IP management and operations – today and into the future.  A highly interactive session – with lots of pictures to react to! – we’ll discuss both market dynamics as well as how to use them as instructive to your own IP business challenges.


01:15 p.m. - 02:15 p.m.

Another Fine Mess:  Ethical Mishaps in Modern IP Practice [Ethics CLE]

In the modern intellectual property practice, there are numerous ethical traps and tribulations. Who can is "allowed" to provide patent and trademark services? Is it ethical for an IP attorney to offer a money back guarantee? 

Discuss what will ensure you avoid ethical pitfalls in your practice.