Join IP thought leaders at this complimentary forum to discuss protecting and exploiting intellectual property - patents and trademarks - as businesses grapple with continuous change.
Whether ambiguity sprung from IPRs to Alice vs CLS and market transformations in e-commerce and mobile - potential solutions are far ranging.
This forum will address IP issues that are influencing the strategies implemented by in-house counsel and law firm practitioners. Discuss what works, what doesn’t work, and the trends that impact essential business and legal decisions.
Walk away with sharpened insight on how best to address your challenges while expanding your network of IP professionals.
There is validated parking at Columbia Tower for all attendees.
How are you addressing end-to-end portfolio strategy - from establishing, enforcing to maintaining? This panel discussion will address a range of hot-button topics such as:
How are you filing? This is a short presentation that touches on the pros and cons of using a flat fee model for foreign patent filing. We will also provide information on Dennemeyer’s new high volume trademark filing program.
Playing Brand Offense and Defense [Trademark Panel Discussion]
Are you playing brand offense, defense, or both? And, how are you juggling the myriad of changes - both legal and in e-commerce and brand interaction? This panel discussion will address a range of hot-button topics such as:
Transforming IP: Achieving Operational Excellence in the Modern Era
87% of IP operations leaders have engaged in significant transformation projects over the last two years alone. The focus areas range from the usual suspects (improve spend management) to the progressive (automation and electronic processing) to the truly innovative – such as rebalancing the mix of resources and legal decision support intelligence systems. This is truly an exciting time as IP operations managers and administrators seek new tools and strategies for performance management and achieving operational excellence.
This session will highlight a wide range Hyperion Research’s benchmarks, metrics and analysis of current trends and developments driving innovation and transformation in IP management and operations – today and into the future. A highly interactive session – with lots of pictures to react to! – we’ll discuss both market dynamics as well as how to use them as instructive to your own IP business challenges.
Another Fine Mess: Ethical Mishaps in Modern IP Practice [Ethics CLE]
In the modern intellectual property practice, there are numerous ethical traps and tribulations. Who can is "allowed" to provide patent and trademark services? Is it ethical for an IP attorney to offer a money back guarantee?
Discuss what will ensure you avoid ethical pitfalls in your practice.