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How is the role of the IP manager evolving?

On-demand webinar: Megatrends in times of upheaval - The Future of IP

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On-demand webinar: Megatrends in times of upheaval - The Future of IP
Covid-19 and the digitalization of Intellectual Property (IP)

During this live webinar, we discussed the findings of the "Future of IP" study, covering the below:
  • The coronavirus crisis as a catalyst for existing megatrends
  • Patent fragmentation and the expanding strategic weight of IP
  • How governments see IP framework as a relevant foundation for sustained innovation
  • The formula for successful digitalization
  • Professionalized IP management and how it drives outsourcing
  • Why “Big data” is only as good as the analytic capacity to deal with it
  • International IP regime harmonization
  • The evolving role of the IP manager


You can also download the study below:New call-to-action


Dr. Cornelia Peuser 

is a member of the Dennemeyer Consulting team, located in Munich. She holds a Ph.D. in Innovation Economics from the University of Abertay Dundee, Scotland, a Master’s degree in Social Economics, and a Bachelor’s degree in Economics, both from the University of Hamburg.

If you have any questions, please contact Dr. Cornelia Peuser at cpeuser@dennemeyer.com.

You can also reach out to her via LinkedIn


Professional experience

  • >10 years experience in UK academia
  • IP consultant since 2018
  • Industry experience in the pharmaceutical industry


  • Innovation systems – national, regional, sectoral
  • Patenting patterns, trends, and developments
  • Market/ industry analysis 

Relevant projects

  • Study on the Bavarian patenting support infrastructure available to SMEs with recommendations for improvement
  • Governmental traffic agency: Design of an IP Management system
  • Med-tech: Transformation of IP function
  • Major British museum: Member of the steering team/ impact analysis for new branch in Scotland
  • PhD thesis: Emerging Innovation Systems in the Baltic States – A Patent Data Analysis