eBook

Counterfeit luxury goods: Protecting exclusivity in an era of digital imitation 


Counterfeiting of luxury goods: Protecting exclusivity in the age of digital imitation
Luxury is much more than a product: it is a heritage, a promise, and a symbol of exclusivity. However, with online counterfeiting, viral “dupes,” and 3D-printed replicas, this exclusivity is under threat like never before.

This exclusive eBook, written by Frédéric Blanc, a trademark and design attorney at Dennemeyer with significant experience in the luxury industry, reveals the Intellectual Property (IP) strategies that enable luxury brands to protect their identity, secure their creations, and prepare for the future.
 
Luxury Counterfeits White Paper September 2025
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SUMMARY

In this white paper, you will discover: 

  • Case study – Chanel vs. WGACA: an iconic lawsuit that redefined the rules of the resale market
  • “Dupe” products: a legally gray area, but destructive to brand image.
  • The European design reform (2024): an unprecedented arsenal to defend your creations, including through multimedia registrations.
  • New challenges: 3D printing, blockchain, AI—how to anticipate the next waves of counterfeiting.
  • Protecting the future of luxury: why young designers must integrate IP from the moment they launch their brand.
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ABOUT DENNEMEYER

Your global IP partner


Founded in 1962 as a patent law firm in Luxembourg, Dennemeyer has grown into one of the leading full-service providers of intellectual property management services and is committed to being the partner of choice for its clients worldwide.

In addition to a full range of IP-related legal services, Dennemeyer offers IP strategy consulting, comprehensive IP management software, IP payment services, and state-of-the-art tools for patent search and analysis.

For more information on how Dennemeyer can help you optimize your IP strategy, please visit www.dennemeyer.com
or contact us.