Join us for a 40-minute session to learn key strategies that can help safeguard your brand’s unique identity worldwide.
In today’s competitive global market and as malicious actors become more sophisticated, maintaining a distinctive and recognizable identity is increasingly critical. Trade dress, which encompasses the visual appearance of a product or its packaging, plays a key role in brand recognition and consumer trust. In this session, we will explore why protecting trade dress is essential for safeguarding brand value, how different jurisdictions handle trade dress rights, and what businesses need to know to ensure consistent legal protection worldwide.
Key Topics -
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The Importance of Trade-Dress Protection – Understand how trade-dress protection helps secure consumer recognition and brand identity.
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Best Practices in Securing Trade-Dress Protection – Learn practical strategies to effectively protect your trade dress.
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Enforcement Challenges and Strategies on a Global Level – Explore common enforcement hurdles and approaches for international protection.
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Interactive Q&A Session – Get answers to your specific questions from our experts.
Special Guest Speaker
Philipp Günther
Legal Director | Head of Trademarks | Rechtsanwalt, Opella
Philipp H. Günther is an experienced attorney-at-law and certified intellectual property specialist with over 20 years of expertise. In his current role as Legal Director and Head of Trademarks at Opella, he oversees a global portfolio of trademarks and domain names, providing strategic legal advice on trademark protection, copyright, design law, unfair competition, and contract matters. Philipp leads a legal team and manages complex IP strategies to safeguard and enhance brand value.
He holds a law degree from Goethe University Frankfurt and successfully passed the First and Second German State Bar Exams, qualifying as a Rechtsanwalt since 1999. With a strong background in senior legal positions at major corporations and law firms, Philipp brings extensive knowledge in IP law, competition, antitrust, product safety, and contract law.
Vanja Nedimovic
Practice Group Lead Trademark (LU & CA), Dennemeyer & Associates
Vanja Nedimovic is an internationally recognized and versatile trademark attorney qualified as an EU trademark attorney and a Canadian trademark agent. She acts as a Trademark Practice Lead of Luxembourg and Canada. Vanja provides one-stop guidance on worldwide trademark counseling, prosecution and portfolio management, licensing, enforcement, and online brand protection problems for brands across a variety of industries, from famous global brands to start-ups.
Vanja Nedimovic speaks English, French, Spanish and Serbian and has been active in the field of IP since 2010.
Practice Groups: Luxury & Cosmetics, Designs, Media & Entertainment
Area of expertise: Trademarks, Domains, Designs, Copyrights
Connect with Vanja via LinkedIn.