Discover how to elevate your trademark strategy and safeguard your brand globally in this 45-minute session.
The trademark landscape is a vital component of a strong IP strategy, safeguarding brand identity in an increasingly globalized market. This webinar will walk you through building an effective trademark strategy, covering searches, filings, and enforcement to help you reduce risk, stay compliant, and protect your brand across multiple jurisdictions.
What makes this session unique? You’ll gain insights from both an in-house expert and outside counsel, creating an engaging dialogue that blends practical, real-world challenges with strategic legal perspectives.
What You’ll Learn -
- Trademark Essentials – Understand the role of trademarks in brand identity and their importance in international markets.
- Conduct Effective TM Searches – Learn why pre-registration searches are critical, how to use databases effectively, and how to assess infringement risks.
- Strategic TM Filing – Discover the differences between national, regional (EUIPO), and international (WIPO) filings and how to choose key markets for protection.
- Enforcement Tactics – Explore proactive monitoring, opposition and cancellation actions, cease-and-desist letters, and leveraging customs for enforcement.
- Key Considerations – Navigate costs, formalities, and compliance with global regulations to avoid sanctions and embargoes.
- Actionable Insights – Leave with a clear roadmap for building and maintaining a strong, enforceable trademark strategy worldwide.
- Interactive Q&A Session – Get answers to your specific questions and real-world scenarios.
Special Guest Speaker
Latica Lončarić
Intellectual Property Legal Specialist, Rimac Technology
Latica Lončarić is an IP specialist at Rimac Technology d.o.o., where she manages the company’s trademark, industrial design, and patent portfolio. She also plays a key role in educating departments across the company on IP matters, providing legal support for IP registrations and contract negotiations, and ensuring compliance with intellectual property laws.
Latica has extensive experience in IP law, having worked in various roles, including at Atlantic Grupa d.d., Kraš d.d. and Producta d.o.o. She holds a Master’s degree in Intellectual Property Law from the University of Zagreb and is a guest lecturer at the University of Rijeka on trademark protection.
Connect with Latica via LinkedIn.
Tomislav Hadzija
Global Head of Trademark Practice, Dennemeyer & Associates
Tomislav Hadzija is currently managing Dennemeyer & Associates operations in West Balkan countries. In his role as head of the Croatian office, Tomislav handles various trademark and patent prosecution matters for foreign and domestic clients before the Croatia IP office and various regional IP matters. In addition, in his role as a Trademark Attorney within Dennemeyer & Associates, Tomislav is currently acting as main Global International Trademark Counsel for a multinational pharmaceutical company.
Tomislav speaks English, German and Croatian and has been active in the field of IP since 2005.
Connect with Tom via LinkedIn.