The Future of IP

A mosaic of deep insights, informed by the extensive individual experience
of more than 50 experts coming from IP law practice, academia, government,
industry and IP offices worldwide.


The ground we cover with our study

 ‘Intangibles are the new oil’
  • Smoke and mirrors: More does not mean better
  • IP is worth fighting for
  • Governments are picking up the scent of innovation

Innovation changes:
Can IP keep up?

  • If the system is not relevant to you - are you relevant to the system?
  • The end of the road for the international patent system?
  • New dawn: the IP regime

The future of IP management

  • IP awareness is growing… slowly
  • IP strategy: a rallying cry
  • A brave new world of outsourcing
  • The digital age is not coming – it has arrived
  • Who is the future IP manager?

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“Patent systems were not designed to make the inventors rich, but to improve people’s lives.”

Damiano Porcari
Director of the Elijah J. McCoy
Midwest Regional United States
Patent and Trademark Office


The Future of IP: Megatrends in times of upheaval

  • The coronavirus crisis as a catalyst for existing megatrends
  • How governments see IP framework as a relevant foundation for sustained innovation
  • The formula for successful digitalization
  • Professionalized IP management and how it drives outsourcing
  • International IP regime harmonization


Dr. Cornelia Peuser

Is a member of the Dennemeyer Consulting team, located in Munich. She holds a Ph.D. in Innovation Economics from the University of Abertay Dundee, Scotland, a Master’s degree in Social Economics, and a Bachelor’s degree in Economics, both from the University of Hamburg.

If you have any questions, please contact Dr. Cornelia Peuser at

You can also reach out to her via LinkedIn.

“There is a greater appreciation about IP by many in business, but I suggest that we still have a long way to go to properly educate all business people about IP and about the value and risks associated with IP.”

Donal O´Connell
Managing Director
- Chawton Innovation Services Ltd. -
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White paper: COVID-19 the digitalization of IP

Discover how the Coronavirus crisis has impacted the world of IP and the trends observable therein, namely the digitalization of IP.

In this paper, we will demonstrate how the pandemic has created new digitalization pressures and exacerbated existing ones, thus accelerating and deepening an already profound evolution in IP management and the importance of IP assets as a whole.

We will also discuss the implications that the COVID-19 pandemic will have on future developments in the sector. As various experts have put it while we were conducting research for The Future of IP: "There is no going back now."

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“My role has evolved from being focused mainly on IP rights protection to being more strongly involved in the business as business partners and providing legal advice at all stages of the IP life cycle. In this, we strive to anticipate trends and issues that our company might face.”

Myrtha Hurtado Rivas
Global Head Legal Brand Protection
- Novartis International AG -
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The Future of IP - free study