The trademark calendar's largest event is coming to one of finance's biggest hubs. We will be in London to discuss the issues, pressures, opportunities and solutions presenting themselves to Intellectual Property (IP) owners today and in the near future.
While many trademark teams are not short on tools or advice, they struggle with keeping portfolio strategies coherent as volumes increase and responsibilities spread across regions and systems. Adding the benefits and pitfalls of artificial intelligence (AI) into the mix has only clouded the outlook for those managing intellectual assets on the global stage that is becoming less globalized.
A clear perspective is the response and the key.
